There is a huge variety of – and even controversyaround – definitions of CSR in the multidisciplinaryacademic literature, as well as with practitioners. However, since “CSR” isdifficult to define, the same is true for “CSR Communication”. CSRcommunication is a delicate issue due to the fact that it involves the inherentproblem of mediation, which is associated with sustainability issues.
Title of the article: Corporate social responsibility communication: towards aphase model of strategic concept development, (CSR Communication Conference 2011, Conference Proceeding, Eds: W. Elving/ F.Schultz/A.-E. Nielsen/Ch. Thomson/K. Podnar)