Books, articles and Videos. Enjoy.

In my publications I have commented on subjects that are of particular interest to me. Of course, to give an opinion is to invite controversy, and in this regard I would be pleased to receive your comments, criticisms and suggestions. The articles are partially available as PDF downloads:

05/2017 Change Management und CSR-Kommunikation
Book chapter published  in CSR und interne Kommunikation by Wagner R., Roschker N., Moutchnik A., Springer Gabler, Berlin, pp. 103-114

02/2014 Corporate Social Responsibility Communication: Towards a Phase Model of Strategic Planning 
Book chapter published  in Communicating Corporate Social Responsibility: Perspectives and Practice Critical Studies on Corporate Responsibility, Governance and Sustainability by R. Tench, W. Sun, B. Jones, Volume 6, Emerald Group Publishing, pp. 59-79

Selected as an „Outstanding Author Contribution“ in the 2015 Emerald Literati Network Awards for Excellence: „The chapter was chosen as a winner as it is one of the most impressive pieces of work the team has seen throughout 2014.“

10/2012 Does Corporate Social Responsibility really contribute to reputation?
Speech on YouTube: Does Corporate Social Responsibility (CSR) really contribute to Repuation?

Speech at the International Reputation Management Conference
October 17-19, 2012 at the Kadir Has University in Istanbul, Turkey

02/2012 Kommunikation der unternehmerischen Gesellschaftsverantwortung: Herausforderungen und Chancen | CSR Communication: Challenges and Opportunities
Article published in UmweltWirtschaftsForum (UWF), Volume 19, Numbers 3-4, pp. 143-147, Springer Verlag, DOI:10.1007/s00550-011-0219-7

08/2010 Verantwortliche Unternehmensführung überzeugend kommunizieren | Compelling Communication of a Responsible Management, Handbook, Springer Gabler, ISBN: 9783834924353
Also available as ebook, ibook and abstract on
Related article: Anforderungen an die Kommunikation verantwortlicher Unternehmensführung

12/2008 Das Dilemma mit der Glaubwürdigkeit | The Credibility Dilemma (1,11MB)
Essay published in Ökologisches Wirtschaften, publication for ecological business research

08/2008 Der Unternehmensverantwortung ein Gesicht geben | Giving Corporate Responsibility a Face (54KB)
Essay published in PR-Journal,

05/2008 Reputation – die Kommunikation der Verantwortung | Reputation – The Communication of Responsibility (420KB)
Essay published in Medianet (Austria)

02/2008 Alles Logo?! – Logo! | Logo?! – Logo! (326KB)
Essay published in Fundraiser, Stiftungen & Sponsoring, Medianet

11/2007 Gewinn oder Win-win? Muss man ein Guter sein, um Gutes zu tun? | Win or win-win? Must you be good to do good? (136KB)
Essay published in changeX – Online magazine on change in business and society, Medianet (Austria)

11/2005 Codes of Conduct der Weltkonzerne: Interkultureller Anspruch mit Tücken | Codes of conduct for the global corporations – Perfidious intercultural demands (306KB)
Book contribution for Public Affairs Manager published by Deutsches Institut für Public Affairs, Potsdam

01/2003 Engagement im Stiftungswesen – Der Faktor „Imagetransfer“ | Engagement in endowment foundations – The image transfer factor (116KB)
Book contribution for Stiftungen fördern mit Gewinn (Supporting Endowments for Profit) published by Banken Verlag, Cologne

08/1993 Kunstförderung durch Unternehmen | Art funding through corporations (241KB)
Masters thesis, Berlin School of Economics



Speech: Does Corporate Social Responsibility (CSR) really contribute to Repuation?
International Reputation Management Conference October 17-19, 2012 at Kadir Has University in Istanbul, Turkey.


Vidoes of the Blended Learning Master Program on CSR Communication:

Video Tour

Dimension of CSR Communication (Excerpt)

Learning Map